When deciding on branding and advertising, you need to understand that colour is one of the most important elements. By understanding the importance of colour, we are sure you’ll think carefully about what colour you choose.
Colour is crucial when it comes to visual perception, for example when you look at warm colours such as red, orange or yellow, you automatically think bold and energetic. However the cooler colours, such as blue and green, show off a more subtle side.
It all depends on what your brand is trying to communicate, what type of brand is it and what perception would you like the average Joe to have? Once you work this out, you’re on course for the right design.