Rebranding is something that needs to be done from time to time, especially if your business has changed significantly. Some companies will ‘jazz’ up their logo, but if you’re taking it a step further and you want to create fresh brand, then you’re going to need to hear the voices within your company.
Small business, like large companies may struggle to reach an executive decision, and there are so many different voices to listen to when you’re coming up with rebrand ideas. For example, choosing a logo, colours, and possible a new website design could take months, while it can be difficult to put it to the top of your priority list, unless of course business has grounded to a halt.
Clients come first, and a rebrand is something you have to be patient with, if you want to get it right, and you really have to look at your business as if you’re an outsider.