With Facebook, Twitter and LinkedIn being the most popular social media platforms for businesses, you can see why many people may feel that using Google+, a relatively unpopular social media platform, is a bit redundant. There is some truth to, but there are still benefits to having a Google+ page for your business.
Google+ may not be as popular it still has over 500 million active users using the platform. While this number and the amount of interactions they have is less than the competitor they share the most similarities with, Facebook, it is still a significant number that shouldn’t be ignored. Also, because the platform shares a lot of similarities with Facebook, you can, to a degree, use the same marketing and promotion campaigns through Google+ as with Facebook, so you shouldn’t need to increase your work load all that much.
Another benefit that you can gain by using Google+ for your business is simply the SEO benefit that you get from having another active social media account. As having active referring content is a part of the modern day search ranking algorithms, social media accounts behave a lot like another validator, and this is particularly the case for Google+ as it is run by Google.