In recent years, we have seen a massive movement towards the internet within the business community. This is represented in different ways; with more people paying for goods online; with business investment in their digital enterprises continuing to rise and everything else remaining stagnant – at best; and businesses beginning to rely upon social media for word of mouth. Some of it is good, and some of it bad, but the changes haven’t stopped since.
We’ve also seen the tremendous benefits that they can gain from the internet, with it allowing small businesses to get widespread attention from interested people, whereas before they would have difficulty due to not being able to reach many people. This is done through a couple of ways, with search engines allowing businesses to immediately reach people interested in their products and services, and social media, being used to build relationships and create interest in products that you’re selling.
Social media is more and more becoming an essential tool of business and public relations, but it can be a double edged sword. While you can interact with people who perhaps aren’t as aware of your products as they need to be to find you through google (helping you to develop business), if you aren’t putting a lot of work into it, it could become a waste of time, and if you’re putting work into it and manage to annoy somebody they also have the ability to damage your reputation.