Blog

Creative agencies are there for one reason and one reason only – to help you and your digital business succeed. They will have skills and experience in creating what your business needs, and will want to help you as much as they can, as a happy customer ends up being a loyal customer.

If you don’t know how to do design work, a five minute YouTube video may help you understand the process better but the quality of work is not going to be what you need it to be. Yes a creative agency will cost money, but the quality of work will make up for it. Remember – tools do not make a designer, experience and talent does!

Similar to Pinterest, Instagram is a unique type of social media platform due to its main focus being on imagery. For that reason, Instagram may not be effective for every type of business.

First you need to look at what your business does. Will an image sell what your business is about? For example, if you’re an events management company, Instagram may work well as you can showcase the type of events you hold, the options available etc. But then again, you do need to consider the type of person your business is catering to and whether Instagram is a platform used by that particular demographic.

There are other things to think about also, such as the fact that you can add captions to your images but no links. Is getting clicks back to your website very important? If so, maybe you shouldn’t invest too much time into Instagram.

From launching a brand to transforming an existing company, advertising is a crucial part of business and the campaigns you use can make or break your company. While doing your own advertising can save you some money in the short term, you might be harming your chances of success by not taking professional advice and choosing experts who can get the very best results for you. You’re a leading expert in your field: that’s why you’re running a business. You didn’t go into business to worry about advertising projects, and that’s why creative agencies exist.

By handing over advertising tasks to a qualified and talented team, you’ll see a better caliber of marketing campaign and you’ll be able to stretch your advertising budget further. See a better return on your investment with the help of a trusted creative planning specialist. (more…)

The way your business is perceived is extremely important. Social media can help track how your business is viewed by customers and also help interact with the public.

With millions of people on social media, depending on your business you are likely to have a large community you can target with advertising and overall interaction. These efforts can help you see what works and what doesn’t, for future internet advertising campaigns.

Regular updates will help show that your business is willing to communicate on a more personal level, keeping people that are interested in your business informed. With so many different types of social media platforms available, you can use different accounts for specific reasons. For example, Twitter for live-updates and YouTube for video reviews. Just think about your business aims, audience and the benefits that can be had by using particular accounts.

Communicating a business message via a brand name is something many companies struggle with. By ensuring that your business name gives out the right message to your customers, you’ll know that there is no confusion in terms of what your business does.

Many companies go for memorable names, think ‘webuyanycar’. The name is easy to remember and explains what the company does. You won’t need to research on what the company is, because the name says it all.

The memorable name tactic has to be tread on carefully though. Consider current social humour and innuendos that you should be avoiding. Nothing worse than being the butt of the jokes!

LinkedIn is the most business-orientated social media networks of all that’s available, so if you have a business it may be worth looking into. Below are two benefits of having a business LinkedIn page.

Build your network: Networking is an important part of business nowadays. LinkedIn helps you to build a professional networking environment, which could lead to business partnerships, the hiring of future employees etc.

Increased exposure: You need to increase brand awareness and exposure of what your business does, so what better way than with LinkedIn? There are many benefits of having a business LinkedIn page, including additional website trraffic. It also comes in handy when you’re looking to hire for a new job role, as you can cut the middle-man out (recruiters) and save a lot of money.

A continuation from our post earlier this week.

Online Marketing

The impact of online marketing has grown massively over the past few years, hence the shift from print advertising to paid advertising on search engines for example.

SEO and PPC is one example where it’s cheaper to advertise online compared to print, which explains the massive shift in direction for a lot of companies.

Social Media is also another aspect of online marketing, with a lot of companies focusing on advertising to interested customers via Facebook, Twitter, LinkedIn and Google+. Can be time consuming, but also very rewarding in terms of the amount of money saved.

The other benefit of online marketing is the likelihood of instant conversions. You can track and analyse results and see what style of advertising online enticed your customer. This will help in future campaigns.

With so many different ways to market your company, the on-going debate of whether offline marketing or online marketing is the most suited to a company, is one that needs exploring.

Offline Marketing

Offline marketing can mean advertising via print, to networking and TV adverts. Offline marketing is seen as a more traditional form of advertising your business.

Print advertising: Still seen as the most traditional way in attracting new customers, there are different levels to print advertising (national and/or local newspapers and magazines, direct mail etc).

Direct Mail: Perfect for when you have a database full of customer information. Direct mail is perfect for targeting specific individuals.

Networking: A great way in getting people to know about your company, the impression you give out will leave a lasting image of potential clients and other businesses. Guest-speaking at conferences is a great way to get your name out there.

Offline marketing seems to be a forgotten method of campaigning, due to online marketing rising in popularity more and more as time goes on. If you feel as if you’re not doing enough offline marketing, then you probably aren’t!

Check our top 3 suggestions to incorporate offline marketing into your method of marketing your business.

1. Business cards are a great way to promote your business. Don’t just hand out your cards to people you meet, place them everywhere. Bulletin boards, libraries, coffee houses, are all examples of great places to leave your business card.
2. Going to professional events in your sector are also a great way to build brand awareness. If you have the opportunity to speak at one, then do it! You will definitely reap the benefits.
3. Document your offline work and promote it online. By this we mean, take photos/videos of your team working, events etc and then promote online. Show that your company has a personality.

Remarketing is a marketing strategy which typically will utilise a service like google adwords to reach people who are interested in your website but aren’t searching through a search engine.

An example would be of somebody interested in a safari holiday looking at blogs providing advice on the subject; where a company (which provides safari holidays) can pay to have their ad displayed to that visitor. This is the standard display ad option all google pay-per-click advertisers get to use.

What separates remarketing from this is where you include an element of tracking as well. By using third-party software, a company can track visitors who’ve gone to their website around the rest of the internet; so that in the event they leave the website without paying for products or services, display network advertisements can be used to target people who continue to search for those products and services. This will hopefully go a long ways towards making the company’s brand synonymous with the products in the eyes of the potential customer, helping to greatly enhance the conversion rates of their advertising.