Gaining more Twitter followers may not be at the top of your marketing ‘to do’ list, but it’s something that needs to be done if you’re looking to raise brand awareness on Twitter.
The trick to gaining more followers is actually rather simple; by being active, by posting content relevant to your target audience that informs, excites or entertains. You should also regularly engage with your customers directly, whilst following the ones that follow you. Then over tie, have a clear out, and unfollow any individuals, who do not follow, you, and this will keep your ‘Twitter ratio’ down, which is becoming increasingly important.
The idea in the long run is to have plenty of followers, without needing to follow them all back, and this is achievable if you stay active on Twitter, post interesting content and clean up your following list from time to time.