The way your business is perceived is extremely important. Social media can help track how your business is viewed by customers and also help interact with the public.
With millions of people on social media, depending on your business you are likely to have a large community you can target with advertising and overall interaction. These efforts can help you see what works and what doesn’t, for future internet advertising campaigns.
Regular updates will help show that your business is willing to communicate on a more personal level, keeping people that are interested in your business informed. With so many different types of social media platforms available, you can use different accounts for specific reasons. For example, Twitter for live-updates and YouTube for video reviews. Just think about your business aims, audience and the benefits that can be had by using particular accounts.