Social media has great potential for businesses and now, most businesses have some kind of online presence. A website is the professional, sales side of your business and social media is where you create a personality for your brand, showing people who are behind it.
Social media should be thought of as a way to keep your customers in the loop and update people – it isn’t a sales tool. Whilst it may help some businesses to draw in customers, it isn’t the best platform for doing this. It is more a way of engaging people and making sure you are present in their minds. You need to approach social media with the right kind of attitude in order to appreciate its value and understand what it can do. If you get good interaction with your audience, this makes your brand friendly, memorable and proactive – all things that help create a great all-round customer experience.