Communicating a business message via a brand name is something many companies struggle with. By ensuring that your business name gives out the right message to your customers, you’ll know that there is no confusion in terms of what your business does.
Many companies go for memorable names, think ‘webuyanycar’. The name is easy to remember and explains what the company does. You won’t need to research on what the company is, because the name says it all.
The memorable name tactic has to be tread on carefully though. Consider current social humour and innuendos that you should be avoiding. Nothing worse than being the butt of the jokes!