Not every customer is a happy customer, and there will be a time when your business is negatively reviewed, which is why you must deal with it quickly and effectively. A negative online review on your Facebook page, Twitter page or in a column of a local newspaper may deter other prospective customers from buying your products or services.
To come out in the right light, make sure you provide a sympathetic response, rather than being too defensive. The customer is always right, unfortunately, and this means that sometimes you have to bit the bullet and apologise, even if you’re pleased with the service you’re offered.
The unsatisfied customer can become a bit of a nightmare, but deal with them in a positive manner and it may even boost your enquiries. The more positive you are, the less-likely it is that you’ll have many unsatisfied clients, but when the time does come, make sure you’re prepared with a carefully consider, quick response.