Author: admin

Pinterest is not like Instagram, Facebook nor Twitter; it’s unique, and that means that it’s not going to be effective for every type of business. If you sell cleaning services, or create air compressors, then Pinterest may not be the ideal platform for finding your target audience.

Companies that revolve around aesthetically pleasing products can do much better and this can include the following companies:

• Furniture makers
• Hair salons
• Beauticians
• Fashion Outlets
• Interior Designers

Pinterest is definitely not a marketing platform for all businesses but it can increase awareness of your organisations, but you have to remember that your photos need to be sharable and popular if you really want to make it effective.

Rebranding is something that needs to be done from time to time, especially if your business has changed significantly. Some companies will ‘jazz’ up their logo, but if you’re taking it a step further and you want to create fresh brand, then you’re going to need to hear the voices within your company.

Small business, like large companies may struggle to reach an executive decision, and there are so many different voices to listen to when you’re coming up with rebrand ideas. For example, choosing a logo, colours, and possible a new website design could take months, while it can be difficult to put it to the top of your priority list, unless of course business has grounded to a halt.

Clients come first, and a rebrand is something you have to be patient with, if you want to get it right, and you really have to look at your business as if you’re an outsider.

Not every customer is a happy customer, and there will be a time when your business is negatively reviewed, which is why you must deal with it quickly and effectively. A negative online review on your Facebook page, Twitter page or in a column of a local newspaper may deter other prospective customers from buying your products or services.

To come out in the right light, make sure you provide a sympathetic response, rather than being too defensive. The customer is always right, unfortunately, and this means that sometimes you have to bit the bullet and apologise, even if you’re pleased with the service you’re offered.

The unsatisfied customer can become a bit of a nightmare, but deal with them in a positive manner and it may even boost your enquiries. The more positive you are, the less-likely it is that you’ll have many unsatisfied clients, but when the time does come, make sure you’re prepared with a carefully consider, quick response.

Gaining more Twitter followers may not be at the top of your marketing ‘to do’ list, but it’s something that needs to be done if you’re looking to raise brand awareness on Twitter.

The trick to gaining more followers is actually rather simple; by being active, by posting content relevant to your target audience that informs, excites or entertains. You should also regularly engage with your customers directly, whilst following the ones that follow you. Then over tie, have a clear out, and unfollow any individuals, who do not follow, you, and this will keep your ‘Twitter ratio’ down, which is becoming increasingly important.

The idea in the long run is to have plenty of followers, without needing to follow them all back, and this is achievable if you stay active on Twitter, post interesting content and clean up your following list from time to time.

A Facebook page can be really important for a business – not just because it’s place whereby you can spread your message and engage with your customers but because it’s a place where you can reach out to new customers and raise brand awareness.

You can design your Facebook page to a certain degree, to share your brand identity, and by using your logo as your profile image; people will be able to find you better by conducting searches. Your cover photo can be a product, a graphic outlining a new offer or a photograph that represents your company, and these can regularly be changed to maintain a fresh look.

Facebook is really effective way to build your business and you can even opt to create pay per click adverts to acquire more likes quickly, whilst targeting your ideal target audience.

You can see lots of examples of companies with solid brands being able to put a massive mark-up on their products, solely based upon the value of their brand.

We can see this very clearly when you look at branded food products vs value options at your supermarket. Many studies have been conducted to show that when people don’t know which one is which, they have difficulty actually determining which is which. This clearly shows everyone that it is the brand which causes the value of the branded option to exceed the value option by a significant margin.

We can see numerous other examples of these situations, throughout virtually every industry, which clearly illustrates the value to businesses of developing a brand. Remember though, a brand is there to develop recognition amongst the target market, and that can be both a positive or a negative.

Brand management is a tricky business which requires in-depth knowledge of the product, the marketplace and the target audience. An analysis of these three areas should help to inform you on your product’s place within the market and what you can do to improve the product’s impact on your targeted audience.

People have, for thousands of years now, has been used as a marketing tool to engender trust in a product. We can see this in the trademarks which were used, and one could even say that currency is in effect a brand. Simply by placing a brand on a product, you give everybody seeing it an idea of its value; even if that value is not readily apparent otherwise. This point alludes to the overall definition of brands and branding; it is a tool used in marketing to create trust for a product, as well as customer loyalty amongst the target audience. It uses various methods to accomplish this, but a good starting point for a branding exercise is seeking to understand more about the customer and the market. When you have information about these two areas you can begin to refine your product and brand based upon that information; trying to carve out a section of the market for your product.