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A new year usually means one thing for business owners: a chance to put together a new marketing plan. In 2020, this is undoubtedly going to include a great deal of digital marketing. This is one of the best ways to reach new audiences in cost-effective and innovative ways, so it’s going to feature heavily in your marketing.

These are some of the best ways to broaden your digital marketing horizons in 2020:

1. PPC. This stands for pay per click advertising, where you can advertise your business on search engines and social media. You pay for each lead.
2. SEO. This stands for search engine optimisation, helping your website to be found on search engine results pages. An SEO strategy is a good long-term solution.
3. Social media. Businesses in 2020 should all be on social media. This can give you great exposure to audiences and make your business part of their everyday lives.

Is web marketing a good career choice? It is certainly becoming more popular, so what is it about this field that is drawing more people into it? These are some of the reasons why web marketing is a good career choice:

1. It’s always changing. If you love learning, web marketing will serve you well. There is always something new to learn about and you will often have to adapt the ways in which you work.
2. It’s challenging. Working with technology requires you to be on the ball and to react quickly to changing situations. Many people enjoy this challenge.
3. There are good salaries on offer. As you gain promotions and work your way up, there are some good job prospects on offer. You can make a decent amount of money, doing something you enjoy as well.
4. There are plenty of options. You will find jobs with many companies who need your expertise. Web marketing experts should never be out of work!

 Marketing a business needs to focus on an area that is achievable. If your business operates nationwide, then you need a strategy that will cover you for this and allow you to succeed in your target areas. A nationwide strategy is challenging, but it is completely possible if you approach it in the right way and have a systematic approach. 

It may be best to target certain areas, as well as the UK as a whole. You can make it clear in you web content that you cover the whole of the UK, but you must also focus on specific areas to get the message filtering through. For example, you might target areas in London with specific landing pages, as this will help your website to appear when people are searching for businesses that operate in their area. This way, you can have a nationwide strategy, but break it down into chunks. 

The way your business is perceived is extremely important. Social media can help track how your business is viewed by customers and also help interact with the public.

With millions of people on social media, depending on your business you are likely to have a large community you can target with advertising and overall interaction. These efforts can help you see what works and what doesn’t, for future internet advertising campaigns.

Regular updates will help show that your business is willing to communicate on a more personal level, keeping people that are interested in your business informed. With so many different types of social media platforms available, you can use different accounts for specific reasons. For example, Twitter for live-updates and YouTube for video reviews. Just think about your business aims, audience and the benefits that can be had by using particular accounts.

Communicating a business message via a brand name is something many companies struggle with. By ensuring that your business name gives out the right message to your customers, you’ll know that there is no confusion in terms of what your business does.

Many companies go for memorable names, think ‘webuyanycar’. The name is easy to remember and explains what the company does. You won’t need to research on what the company is, because the name says it all.

The memorable name tactic has to be tread on carefully though. Consider current social humour and innuendos that you should be avoiding. Nothing worse than being the butt of the jokes!

LinkedIn is the most business-orientated social media networks of all that’s available, so if you have a business it may be worth looking into. Below are two benefits of having a business LinkedIn page.

Build your network: Networking is an important part of business nowadays. LinkedIn helps you to build a professional networking environment, which could lead to business partnerships, the hiring of future employees etc.

Increased exposure: You need to increase brand awareness and exposure of what your business does, so what better way than with LinkedIn? There are many benefits of having a business LinkedIn page, including additional website trraffic. It also comes in handy when you’re looking to hire for a new job role, as you can cut the middle-man out (recruiters) and save a lot of money.

A continuation from our post earlier this week.

Online Marketing

The impact of online marketing has grown massively over the past few years, hence the shift from print advertising to paid advertising on search engines for example.

SEO and PPC is one example where it’s cheaper to advertise online compared to print, which explains the massive shift in direction for a lot of companies.

Social Media is also another aspect of online marketing, with a lot of companies focusing on advertising to interested customers via Facebook, Twitter, LinkedIn and Google+. Can be time consuming, but also very rewarding in terms of the amount of money saved.

The other benefit of online marketing is the likelihood of instant conversions. You can track and analyse results and see what style of advertising online enticed your customer. This will help in future campaigns.

With so many different ways to market your company, the on-going debate of whether offline marketing or online marketing is the most suited to a company, is one that needs exploring.

Offline Marketing

Offline marketing can mean advertising via print, to networking and TV adverts. Offline marketing is seen as a more traditional form of advertising your business.

Print advertising: Still seen as the most traditional way in attracting new customers, there are different levels to print advertising (national and/or local newspapers and magazines, direct mail etc).

Direct Mail: Perfect for when you have a database full of customer information. Direct mail is perfect for targeting specific individuals.

Networking: A great way in getting people to know about your company, the impression you give out will leave a lasting image of potential clients and other businesses. Guest-speaking at conferences is a great way to get your name out there.

Offline marketing seems to be a forgotten method of campaigning, due to online marketing rising in popularity more and more as time goes on. If you feel as if you’re not doing enough offline marketing, then you probably aren’t!

Check our top 3 suggestions to incorporate offline marketing into your method of marketing your business.

1. Business cards are a great way to promote your business. Don’t just hand out your cards to people you meet, place them everywhere. Bulletin boards, libraries, coffee houses, are all examples of great places to leave your business card.
2. Going to professional events in your sector are also a great way to build brand awareness. If you have the opportunity to speak at one, then do it! You will definitely reap the benefits.
3. Document your offline work and promote it online. By this we mean, take photos/videos of your team working, events etc and then promote online. Show that your company has a personality.

Remarketing is a marketing strategy which typically will utilise a service like google adwords to reach people who are interested in your website but aren’t searching through a search engine.

An example would be of somebody interested in a safari holiday looking at blogs providing advice on the subject; where a company (which provides safari holidays) can pay to have their ad displayed to that visitor. This is the standard display ad option all google pay-per-click advertisers get to use.

What separates remarketing from this is where you include an element of tracking as well. By using third-party software, a company can track visitors who’ve gone to their website around the rest of the internet; so that in the event they leave the website without paying for products or services, display network advertisements can be used to target people who continue to search for those products and services. This will hopefully go a long ways towards making the company’s brand synonymous with the products in the eyes of the potential customer, helping to greatly enhance the conversion rates of their advertising.