Social media is a well-established way of reaching audiences and making them aware of your business. If you tap into the opportunities offered by paid social media as well, you can find yourself presented with many opportunities to promote your business and to reach a highly relevant, engaged audience.
To execute a paid social media strategy, you need to have an organic strategy first so that you have a digital presence on the kinds of channels that you want to target. This will help you to establish your reputation and to gain a following by appealing to the people who want to engage with your brand.
Once you have an organic social media strategy, you can begin to think about your paid social media presence and reach a new audience through targeted advertising. This will put you in a good position to focus your campaign and reach the right people on your channels.