With so many different ways to market your company, the on-going debate of whether offline marketing or online marketing is the most suited to a company, is one that needs exploring.
Offline Marketing
Offline marketing can mean advertising via print, to networking and TV adverts. Offline marketing is seen as a more traditional form of advertising your business.
Print advertising: Still seen as the most traditional way in attracting new customers, there are different levels to print advertising (national and/or local newspapers and magazines, direct mail etc).
Direct Mail: Perfect for when you have a database full of customer information. Direct mail is perfect for targeting specific individuals.
Networking: A great way in getting people to know about your company, the impression you give out will leave a lasting image of potential clients and other businesses. Guest-speaking at conferences is a great way to get your name out there.