Do you regularly have bulk mail to send? Do you use direct mail to advertise? Do you want to reach the largest audience possible with your direct mail pieces? If the answer to any of these questions is ‘yes’, then bulk mailing services can help you to cut costs and send more mail, more cheaply. Services from mailing houses are very good value for money and give you access to lower postage costs, so that sending mail pieces is more accessible and you can send the amount you want, not just the amount you can afford. Stop being limited by high postage costs and start embracing mailing services from a professional mailing house.
Bulk mail can be a very good way to reach new people. Your mail pieces arrive directly through their door, giving you unique access to their homes and making you front of mind for them. Even if they might not be considering your services at that exact moment in time, your logo and engaging mail pieces will stay with them and remain in their memories so that if they’re looking for your services in future, they’re more likely to think of you first. Bulk mailing of direct mail is a timeless marketing strategy, and is one that will never grow old. Why? Well, it gives you access to more and more people, even those who don’t use a computer. If somebody knows you exist, then they can start to think about using your services (if not now, then perhaps in future).
Why is it Better to Send Bulk Mail Through a Mailing House?
A mailing house can take care of all your bulk mailing needs so this takes the pressure off you. They can deal with data, making sure your mail pieces are being sent to the right people, as well as physically posting out the mail pieces to them. They can also make sure the mail pieces are prepared and ready to go, printing them in house, enclosing them as you wish, personalising them if required, and then posting them out.
As well as being a logistical benefit, working with a mailing house also makes it cheaper to send bulk mail. You can actually save yourself a good amount of money by sending bulk mail in this way, rather than posting it out yourself.
How do Mail Houses Access Low Costs for Bulk Mail Sends?
Mail houses can secure the lowest market costs simply by sending in large volumes. They specialise in sending out mail pieces, for many different people, and due to this volume, they can access the best rates. These rates will often be significantly lower depending on the mail pieces in question, so you can enjoy much lower postage costs when choosing a mailing house. Think of it like this: when you buy lots of units of an item, it is usually cheaper. The same goes for sending mail pieces. Mailing houses send multiple items for multiple customers, so they can access the best rates.