A new year usually means one thing for business owners: a chance to put together a new marketing plan. In 2020, this is undoubtedly going to include a great deal of digital marketing. This is one of the best ways to reach new audiences in cost-effective and innovative ways, so it’s going to feature heavily in your marketing.
These are some of the best ways to broaden your digital marketing horizons in 2020:
- PPC. This stands for pay per click advertising, where you can advertise your business on search engines and social media. You pay for each lead.
- SEO. This stands for search engine optimisation, helping your website to be found on search engine results pages. An SEO strategy is a good long-term solution.
- Social media. Businesses in 2020 should all be on social media. This can give you great exposure to audiences and make your business part of their everyday lives.