When you are advertising to an audience, you need to make sure they know the actions to take. For example, if you want them to call you to make an appointment, you need them to know this. If you want them to buy your product online, equally, you need them to know this. Clear calls to action will help you to achieve your results.
When you have a website, the calls to action you have online will help you get to where you need to be. They will help with the customer journey, making sure you direct your customers through your website effectively and they arrive in the right place, taking the right actions and making you money. Your calls to action need to be direct and brief, making sure people won’t get lost along their journey. You should also make sure they are bold and eye catching, so your online audience are attracted to them.