Your content online has to be good, or people aren’t going to be willing to buy from you. It doesn’t necessarily need to be long and wordy – what it does need to do is explain clearly to people what their options are, make everything sound nice and simple, and give people the directions they need to take the next step, like buying a product online or making an enquiry with you.
Employ a professional copywriter to create your website content for you. This will make such a difference, as they will be able to make sure your content is written in the right way, with SEO in mind as well. They will use keywords without keyword stuffing, so that your content reads naturally but also lets search engines know what your website is about. They can structure all content for your audience as well, so that the people reading it will find out what they need to know about you.