We all know that we should market to our audience, but what does this actually mean? And how do you know what your audience wants to see? There are various methods you can use to help you target your marketing campaigns so they reach the right audience.
One of the main things to think about is the medium you are using. The audience you are appealing to will use different channels differently, so you need to think about how you will attract them in. For example, the people you want to advertise to might use Facebook sparingly and have more local interests, so you will need to appeal to these interests in order to reach them on this platform.
If you advertise online, you can also use techniques like remarketing and display advertising to target your ads to people who have already shown an interest in your website or similar products.