A Facebook page can be really important for a business – not just because it’s place whereby you can spread your message and engage with your customers but because it’s a place where you can reach out to new customers and raise brand awareness.
You can design your Facebook page to a certain degree, to share your brand identity, and by using your logo as your profile image; people will be able to find you better by conducting searches. Your cover photo can be a product, a graphic outlining a new offer or a photograph that represents your company, and these can regularly be changed to maintain a fresh look.
Facebook is really effective way to build your business and you can even opt to create pay per click adverts to acquire more likes quickly, whilst targeting your ideal target audience.