With many businesses online in some shape or form, assessing the most appropriate tools for your business will help you to save time, energy and money on your social media offering as well as considering what specific content marketing you engage in.
In order to be effective in the digital landscape, one needs to re-evaluate one’s thought process and approach towards the marketing process as a whole. We now have so many service providers and brands tailoring bespoke solutions to their [physiologically crafted problems (that their products “fix”) that we forget that we are not doing marketing as a whole, we do it for the individual. Gone are the days of Business to Business, Business to Consumer, it is now “Human to Human”, it’s the ability of that individual to share content that reflects how they feel as a human being and it’s the marketer’s job to create that content that they want to share.