With Facebook ads, businesses have a totally unique opportunity. There are several things about them never before seen together:
- They can reach as many people or more people as radio or TV, and in whatever country you want.
- They have sophisticated targeting like AdWords, albeit on a different criteria.
- The minimum spend is just £1 per day.
- They are the lowest cost per 1,000 impressions ad in history. They average around £0.25 per 1,000, which is only 1% of the cost of TV.Which is unbelievable.
In other words, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable! You have to give it a try to see.